touchmap — multi-channel revenue attribution dashboard

touchmap
Google AdsConnected
MetaConnected
GA4Connected

The last touchpoint before conversion gets all the credit.

Spend
$2,870+12% vs last period
Leads
400+21% vs last period
Opportunities
266+20% vs last period
Top channel by revenuechanges with model
$47,870Google Ads+74% vs last period
Best ROASchanges with model
33.8xMeta+5% vs last period
$47,870
Google Ads
$35,183
Meta
$19,897
Referral
$23,439
Organic
Google Ads$1,8309467$47,87026.2x$19
Meta$1,04014089$35,18333.8x$7
Organic$010572$23,439∞x$0
Referral$06138$19,897∞x$0

Frequently asked questions

What is multi-touch attribution?

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Multi-touch attribution splits revenue credit for a conversion across every marketing touchpoint a customer had before converting, instead of giving 100% credit to one channel.

Which attribution models does touchmap support?

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Last-click, first-click, linear, time-decay, and position-based (40/20/40) — switch between them and revenue-per-channel recalculates instantly.

Can touchmap connect to Google Ads, Meta, and GA4 directly?

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touchmap ingests CSV exports from any platform today, with column auto-mapping; native Google Ads, Meta, and GA4 connectors are next on the roadmap.

How does time-decay attribution split credit?

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Touchpoints closer to the conversion date get proportionally more credit than earlier ones in the same journey.

Can I use my own data instead of the sample dataset?

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Yes — upload a CSV export from your ad platform or CRM; touchmap maps its columns automatically and nothing leaves your browser.